Realization: The Ultimate Efficiency Metric
Discover how realization simultaneously boosts revenue and reduces overhead—a unique dual impact no other metric delivers. See how small improvements can transform EBITDA from 4.5% to 22% without layoffs or rate increases, and why investors see this as a key value indicator.
Beyond Billable Hours: Understanding Utilization & Overburn
Explore how utilization and overburn work together to drive or damage agency profitability. Learn why focusing solely on billable hours misses the bigger picture and how to break the vicious cycle that keeps creative businesses running faster just to stay in place.
The Hidden Driver of Agency Profitability
Learn how creative agencies can dramatically improve profitability by optimizing three key operational metrics. This detailed guide shows how manageable changes in utilization, overburn, and realization can transform your P&L without cutting staff or raising rates.